Marketing Photography

White Puff Shirt

Plaid Dress

Black booties

Ciao fashionistas!

As some of you know I am taking some online courses at Parsons School of Design and it is coming to an end in May! I have learned a lot over the year and it’ll be nice to add another degree/certification to my name. You can never be over educated guys!

Anyways, I was reading about marketing and how each piece needs to show details so if you were trying to sell certain items, you know how important photography is to showcase the product. Which also makes sense to me as I also now am selling my clothes on Poshmark so its important to take good images so people know what to buy.

Marketing is one of the most important things about fashion, because obviously what is the point of it if no one will buy it? And that goes into really anything you are trying to sell. Have you seen any of the advertisements for Arbys on any social media accounts? I don’t even eat at Arbys that much but I honestly love whoever runs their account. They post the funniest stuff! Especially their Harry Potter posts? Ugh ❤ ❤

Which proves if you can run a successful brand image, including posts that are relevant to what is going on. Notice how The Gap is talking about sustainability and what is going on socially through our society. Many brands are talking speaking out or standing up for social injustices in today’s world.

Anyways….. I could not find the exact pieces of my outfits but I put similar looks so if you really loved the look you can still do it! The necklace I got off of etsy so that couldn’t really work as an exact link because they only have so many necklaces made within the website. My necklace is my favorite piece, I grew up watching Confessions of a Teenage Drama Queen and I have always wanted that necklace since I saw it. I’m so happy I own it now!!

Stay fab

-Z

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Stats

I have had my blog for a couple years now. I did not start it to become “internet famous” by any means, more of I just had all these ideas and wanted a platform to express it rather than to just sit in my head. It has grown some over the years and I am proud of how far Zipporah Rivière has come. I know for a fact that had I stuck with it and was more faithful of posting daily, weekly, or monthly it would have grown more than it has.

However I went to school full time, worked part time, lived in a different country, went to a different state to do an internship, then graduated college so I could have the full time job I have now. Along with your own personal life, you don’t always have time to sit and yap on the internet about jeans or whatever was bothering you that day.

Plus with social media was it is, I have always wondered if continuing with my blog is even worth it? Do people even read blogs anymore or should I just move my platform to Instagram like everyone else?

I’ll probably always keep Zipporah because it has been a good snapshot of what I was doing at some particular point in my life. Whether I decided to continue it or move towards a different platform or even do both, I know I have more ideas and passion towards what I love that won’t go away. Lets see where it takes us.

Stay fab

-Z

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Where Is This Going?

Where is fashion leading towards? Can we grow into a more sustainable market? Can we make the industry more of a safe place not only for the environment but also for livable wages for factory workers. Do we start with farmers who grow the material such as cotton and the toxins they spray on the crops? Do we start legally with making sure American designers have rights so fast fashions can’t steal designs as their own for half the price? Do we make recycling easier so people can take the clothes they don’t want to someone to do something with it instead of letting it sit in the landfill?

If so what path can we take in our society to prove that fashion is more than just superficial items? I believe it takes a lot of work, creativity, and talent to create designs. If you have ever watched the process for a designer from start to finish, you would see the amazing thought process as it progresses throughout the collection.

Fashion is a beautiful art form, the medium through fabric amazes me every time you see a show and the inspiration through it. But the American government feels the legal issues would hurt the industry towards the jobs within fast fashion and perhaps have an affect on the economy.

I think we need to look more closely on the impact we have on this planet and what we heading towards. Even fashion aside, cut your plastic rings on your bottles, in fact try not to drink out of bottles. Reuse bottles over and over and drink out out of reusable straws. Donate what you don’t use and help out when you can.

My job currently sells jeans that are made out of used plastic bottles that was obviously sourced into fibers to make a fabric out of them. I find it super fascinating and it could be the next life for your tea bottle. I know from my schooling, we learned that denim factory uses a lot of dyes and pollutes drinking water in small towns that is their only source for water. It has a domino effect that hurts others. And for what? A pair of pants?

Let’s focus on what we can do to not only make sustainable fashion but make all fashion sustainable. Let’s revolutionize the industry, change starts with us.

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Poshmark

Guys I started a poshmark and will be selling some of my clothes as seen in the blog!! Now you guys can own actual Zipporah Rivière outfits worn by me! I love fashion and it seems like the next step to get rid of the clothes I no longer wear anymore. Nothing wrong with them, just moving on! Some of my clothes I got when I lived in Europe! Shirts from Paris and Florence!

Just look up the name “Halley Braden” and you’ll find some of my clothes! I will be posting more including styling tips! I’d appreciate just looking me up! Thanks stylish babes 💋

Stay fab

-Z

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Sizing Research Trip

As anyone who has tried on clothing in a store knows, size is a relative thing. One brand’s size 12 is another brand’s 16. And “medium” could be anything from a size 4 to a 10.

If anyone goes into Dillards, you will see multiple different brands that have different styles in each design. The departments are sorted by different designers on different pads so depending on what you are looking for or interested in, you will need to try out each one. Everything fits quite different to each designer brand. I found that Gianni Bini brand runs rather small so the largest size they have didn’t really fit me at all whereas if I went to Vince Camuto, I thought it ran true to size however they have a very matronly look to it. On the same note, I went to the plus size section because at times I need an extra large to fit my chest area but everything in the plus section was way too big. I started to get frustrated because I wanted something in between them and I couldn’t quite find what I was looking for.

I didn’t even bother going into the Junior section because I definitely know nothing will fit me over there. Every designer has their own certain style which runs a little different. It’s hard when you see a certain look you are going for and they don’t make it in your size. I see it happen at work all the time when petite women want something to fit their length and they do not like anything in their very small petite section of the store. Plus sized women have also said the same thing because a lot of the plus size section is for older women which really cancels out younger women who are looking for more fashionable pieces.

I found a total of 7 pieces that worked for me, unfortunately going to the store and not trying on clothes is not something I can do. Which means dragging yourself into a cramped dressing room and trying on multiple outfits. It can be discouraging when clothes don’t fit you right, but you just need to try on two to three different sizes till you find the one that fits you the most and compliments your body the best.

Once you find what you are looking for, it makes all worth while. And you feel like the most stylish person in the room! I love all my pieces I found, I even planned out when and where I will wear them all the way down the accessories. (But that’s just me, because I like to plan everything out obsessively lol)

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Dream job requirements

  • Selecting and developing new product concepts that align with sales and brand requirements
  • Developing large vendor relationships with proven ability to lead impactful negotiations that add value for our business
  • Conducting negotiations and securing comprehensive agreements with suppliers covering price, quality, payment terms, and lead times
  • Making data driven decisions as it relates to sales and product performance to influence future purchasing decisions
  • Maintaining a high level of industry expertise and supplier/market conditions to leverage into new product opportunities
  • Developing a wide and diverse network of overseas suppliers to build a comprehensive product assortment
  • Ability to get quotes with little information, obtain comparison quotes from competitors and present them to management in a concise manner with minimal assistance.
  • Excellent verbal and written communication skills, with ability to communicate persuasively and credibly. Capable of interfacing with high level management for both internal and external customers.
    • Intermediate to expert level knowledge of Excel with proficiency in Microsoft Office, databases, various purchasing software and the ability to type efficiently.
    • Experience with international purchasing and import/export requirements preferred
    • Sourcing / purchasing experience in a technical industry preferred.
    • Knowledge of procurement processes.
    • Exhibits negotiation skills.
    • Familiarity or ability to learn market conditions driven by highly competitive business environments, dynamic industries, and advancing technologies.
    • BA/BS REQUIRED
    • 3+ years solid experience

I would love to work for a fashion company that allows me to be creative and even travel every now and then. Even a job that takes you to a different city one weekend. A job where I don’t feel stuck or doing the same thing over and over.

A good plan for this is to work as an assistant to not only work on negotiation but also with computer programs and learning the industry.

I would like a job where I am not stuck working in a cubicle everyday and definitely not working retail. Skills are always something everyone we all need to work on not only in the current job we have, but to reach the next step. Whatever success looks like to you, look up how to get there and make a plan for it!

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Harry Potter: Hogwarts Mystery game

Ciao fellow witches/wizards! This is not a sponsored post by the way, but I just wanted to say what game I’ve been playing for the last couple months!

If you love Harry Potter like me and get bored every now and then this game may be perfect. It lets you design your own character and pick a name, (I just designed it after myself instead of inventing a whole new person because now I’m actually in Hogwarts!) then you get to go to Ollivanders and let the wand choose you.

You then get to pick which House you want to be in (I would recommend going on Pottermore beforehand so you know which House you’re supposed to be in). Obviously I am a Slytherin and you get to go inside your common room and explore and make friends!

You also get an enemy which is some girl from Slytherin named Merula. You don’t get to choose in that regard if you want to fight her or not but it’s actually pretty fun.

Fighting or “dueling” is kind of like Rock, Paper, Scissors in the sense that there are three moves to make in dueling and one hand each beats another. Aggressive, Defensive, and Sneaky.

Throughout the game, it is required to have energy. You have a energy level and you can’t do a whole lot unfortunately when it runs out. To finish a class in time, you should wait till it is completely full and then start.

You can also buy a pet but that will cost you gems. Each time you attend class or level in an adventure you usually get money or gems. Sometimes both. I bought a little orange cat, I named him Waffles ❤️. Waffles gives me energy in the game when he is sleeping and I can wake him up and I get one energy point.

There are hidden energy points throughout the game, one in each room. Some rooms have two but usually it’s just one. I will provide pictures of where each one is hidden.

That being said, since you can’t do much when you don’t have energy, it’s a nice game to play when you have a break or some time to kill. I like to play when I’m on break at work or before I go to bed. The game just updated that if you watch an ad you can get 3 more energy points, but sometimes that option isn’t always available.

The storyline is the fun part, your brother is missing, there are hidden vaults that your brother is tied to which are cursed, Dumbledore doesn’t want you to search for them and Snape tries to make sure you lose House points for trying. Which I should mention since these characters are alive, this takes place just a couple years before Harry Potter goes to school. Which means you get to go to school with Tonks, Bill and Charlie Weasley, and a few other fun characters!

The game is free and I have been having lots of fun moving up and I can’t wait to see what more changes they make when they update! Go Slytherin!

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Outfit Detailing

Ciao fashion lovers!

I have enrolled back into school, I got accepted into Parsons Design school! I am only doing online classes since I can’t go to New York at the moment. However, I am glad to be learning even more about fashion and getting a different perspective than from Kent. I already have gotten ideas to design and I can’t wait to make my professional portfolio!

That being said, here are some of my outfits that I styled together to fit within some of themes I learned about in class this past week. Some of them where the history of white dresses, funky sportswear, French stripes, and casual business wear.

This white dress I got from Lauren Conrad and a denim jacket I thrifted is perfect together to add a hint of casualness to such a long pretty dress. I love wearing it to work or out of town!

(Okay before anyone laughs, you all know that sports are not my thing lol) That being said I actually really like this outfit. I love my sequin bottoms with my mermaid tennis shoes from Akira to add a bit of color. My bralette works with my light weight jacket which makes it easy to work out or go for a run.

I love these striped pants! I added my leather jacket I got from Charlotte Russe and my favorite shirt to add some fun graphic detailing to separate it from the pants. It also adds some needed color when my pants and jacket are all black.

And finally I think you can never go wrong with a pair of kitten heels and a black blazer. You could easily dress this up with a pencil skirt for work if you had to or I chose to pair it with my favorite Ann Taylor jeans which gives it a bit of personal flair.

I am having so much fun learning about history of fashion and exploring more into designing and creativity! I can’t wait to see where Parsons may take me next!

-Z

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Wish list

  • Creepers -these are like the coolest sneakers combined with heels. They are always so expensive though. I heard Hot Topic was selling some but I’m not sure how well those are made. Has anyone ever bought shoes from Hot Topic?
  • Long dusters- these feel so magical and witchy, I would feel like I’m just hopping in a storybook in one of these. I’m not sure why, I just feel like it would add perfectly!
  • Colorful, patterned maxis – these are easily explained, hello they are gorgeous!
  • Funky sunglasses -I have two sunglasses that are a lot of fun that I actually did get off Hot Topic but the quality is here or there. Anyone know of any fun/different sunglasses without paying an arm and leg?

What’s on your list? Drop a line!

-Z

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How To Prepare To Live In Another Country

Living in a different country is hard, especially if you have never been out of your home country before. I had never left the United States, the closest I got was seeing the Canadian side at Niagara Falls. Which obviously doesn’t count, since it looked pretty much the same as the New York side. Before I left to live in Italy for 5 months, I took a Florence Orientation class which was supposed to prepare us to living in a different country but it was a waste of time since everything we talked about wasn’t important.

Maybe it’s because the class was full of fashion students but the teacher talked about Italian fashion until your ears fell off. Talked about how much better Italian fashion was compared to American fashion, how well dressed the average Italian person is, how they will judge you if you do not look amazing like they do, how they tell you to NOT dress like an American, to ignore the baggage fees and bring the biggest bag you have with wheels despite the cobblestone streets. How you are in Italy so you will never have a cheeseburger or chicken nugget ever again till you come back home, and probably the biggest one I heard: Italians are SUPER RUDE.

None of these was helpful. First of all, while I’ll admit that Italians value style over comfort (which is the other way around to Americans) the overall style in Italy is very relaxed. My class made the impression that Italians practically walk around in ballgowns or something when I saw plenty of them wear leggings and a nice shirt. They wore jeans and tennis shoes and those weird puffy jackets. I had wasted all my extra room in my suitcase by bringing slacks and fancy shoes that I only ever suffer through for job interviews thinking that I would have to wear this around Italy instead of bringing clothes I would’ve actually liked to have worn. Those clothes sat in the back of my closet in my Italian apartment and I had to buy all new clothes.

Wearing what I wanted never held me back and I fooled a lot of Italians thinking I was also from here until I tried speaking terrible broken Italian with my American accent. People can wear they want in Italy just like in the United States. They have Forever 21, Zara, and H&M all along the streets so the street styles weren’t that much different. While you probably couldn’t get into one of the famous cathedrals in shorts and flip flops, I went into all of them with jeans and worn out combat boots and no one blinked an eye.

As for the luggage, I brought a large suitcase with wheels, a duffel bag, a shoulder bag for school, and a nice cross body purse. The suitcase was obviously for most of my storage, the duffel bag was for weekend trips I traveled to on my days off. This worked out better than paying extra for giant suitcases the teachers recommended. “Oh, you won’t want to carry your luggage everywhere, just pay extra.” Well that’s nice for them if they got that money but unless they are offering to pay for your luggage, just bring a duffel bag. Mine fit on top of my wheeled suitcase so it never bothered me.

The food surprised me, not because I never ate another chicken nugget but because of the way its prepared. They have McDonald’s, Burger King, and Subway in Italy. In France, they even had a Chipotle that the other girls went to. Don’t worry, if you miss American food there are places to get them. But the ways the cuisine surprised me was the fact that Italian food is very simple. Maybe it is because of the certain way I cook my own pasta at home or maybe I went to Olive Garden one too many times, but I was surprised on how little ingredients went into the food. Italian food is all about quality over quantity. They would rather eat a simple sandwich that had 4 things on it with NO sauce if all the ingredients were fresh. Fresh bread, fresh mozzarella cheese, fresh basil leaves, fresh slice of turkey, and maybe a freshly sliced tomato. Spaghetti is noodles and sauce. Lasagna is noodles and sauce. Pizza is dough, sauce, and some sparsely sliced cheese. Salad was lettuce, olives, and olive oil. No dressing. That’s it.

It was good because you could taste the difference in how fresh everything was, but I always thought it was lacking somehow. I missed vegetables on my sandwiches with lots of sauce, I missed cheesy mushroom onion pasta, and meat lover pizza. The food was a little plain for my taste, but I thought it was all good none the less. I lived next to an Indian market and a Chinese restaurant so I got to eat Indian food and egg rolls whenever pasta got to be too much.

Most importantly, Italians are not rude people. If you don’t walk around at night drunk off your ass, or refuse to speak in Italian, or not bother learning about the culture, Italians will treat you nice. Yes, believe it or not, Italians don’t like rude loud people puking by their businesses because they can’t drink responsibly without bothering to speak in the language of the land. Younger Italians are mostly fluent in English anyways and the older Italians who maybe aren’t fluent in English were nice enough to try to speak Italian slow for me to understand.

Of course, you will pass by the occasional asshole who cat calls or is rude to you but hello there are ass hats in the United States too. *cough POTUS cough* Speaking of which, I believe every single person I talked to didn’t really like Trump so regardless of your political beliefs, I would leave political shirts at home.

And by the way, Europe has the worst street signs ever. I got lost almost every day despite having a map because locating street signs may be on the top of a building or not posted at all. If you run out of contact solution you will have to go to a pharmacy instead because obviously, there are no Walmart’s in Europe. You won’t need a prescription but you will need to figure out the old solution because it’s the old-fashioned bottle that you have to rub for 5 minutes or so before you can stick it into your eye.

  1. Water is not free
  2. There are no water fountains in Europe
  3. They don’t put ice in their drinks
  4. You will not get a free refill on any drink
  5. Cappuccinos are only drunk in the morning
  6. Getting something “to go” is not heard of so if you didn’t finish something, oh well.
  7. They have “cover charges” at restaurants which means you have to pay 7 euros to enter on top of your bill instead of tipping
  8. Do not sit down to drink your coffee or you will get hit with a “cover charge”. Italians just stand and drink it instead.
  9. They give you a basket of bread on the table but it is not free like it is in America. They will charge you for it unless you say something to them.
  10. Also, the phrase “top it up” means to add money to your card. I didn’t know that and some British guy yelled at me for it.

Living in a different country is tough, everything is in a different language everything is unfamiliar. But the best parts are exploring the non-touristy places and living like a real local. Because this isn’t a vacation where you go to a different country for few days, this is you actually living here experiencing the country. Enjoy it, explore, and eat a lot of good food. You’ll never want to go home when you are there and look for every opportunity to go back once you are home.

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